With such a less time and more work to do, it is not an easy job to improve your social media marketing. Marketing tools play a magical role in doing this task in fraction of a second. Automation is the only way one can depend on the tools for perfect brand building.
Having your day to day tasks automated, will not only save time, but also do multiple tasks at the same time. For example, there is a tool called Hootsuite which helps you to post simultaneously on various social networking sites like Facebook, Linkedin , Twitter, WordPress, etc. There might be other apps in the market which use similar tools. Posts can be scheduled and posted on these configured sites from Hootsuite. This will help you promote on multiple sites simultaneously.
Another great tool that can be used by digital advertising agency is buffer. Here, you need to just setup the queue of content which you want to publish and when and it will publish based on the timestamp in the queue. This will take your hands off from being online all the time to update, track and maintain your social media activities. Some tools also have built in analytics component which gives you the analysis of contents published, popular content, etc.
If you have tons of video postings to be done on different sites, then you can use tubemogul.com which post videos to more than 60 sites.
Feeds are the best mechanisms to automate and post on various different sites. For example, create twitter feeds and you can post them onto facebook account very easily by subscribing to those feeds. Adding links to social networking sites from your site or blog can be another way to increase hits.
Some web administrators use widgets to post to social sites. So you may have to create links from your blog to various social networking sites in order to make sure that posting on one site will send out updates to your blogs.
Plugins such as WordPress plugins are very useful to improve SEO capability, thus easing your social media efforts.
Networking with different bloggers is a great way to promote your site. You can share tons of valuable content on your social media channels. It is very useful for a digital advertising agency to promote their content using networking with bloggers. In this way it will spread across various sites. Tiberr is a tool that will help you automate this task so that you don’t have to go on making friend request to each and everyone to be part of your network.
Dlvr is another tool that will promote your content to different social networking sites if these sites are linked and configured in the tool. On a single shot just publish one post on your blog and then syndicate the same on different social networking sites.
Zapper automates any user operations, say for example you have a new follower on your website and you want to track it, then Zapper will add the new follower’s details to an excel sheet for tracking.